Raising the Bar for Gold
Transforming a trusted label into a contemporary choice through visual storytelling.
Director’s Special Gold, a whisky with a strong legacy, wanted to refresh its image and connect with today’s premium-conscious audience. Boldhaus stepped in to craft striking photography and poster designs that would give the brand a modern edge in a competitive spirits market.
The Market Landscape
Director’s Special Gold, a whisky with a loyal following, was facing the challenge of staying relevant in an increasingly competitive and modernized alcohol market. With younger audiences gravitating toward brands that look as premium as they taste, there was a clear need to reposition its visual presence without losing its established identity.
The Creative Opportunity
We identified the need for a refined visual identity that could elevate the whisky’s premium appeal and strengthen its shelf and digital presence.
Our Bold
Approach
Through a carefully planned photoshoot, we highlighted the whisky’s golden richness and crafted poster designs that translated this elegance into impactful brand storytelling.
The Measured Impact
The refreshed imagery elevated brand perception, improved recall, and helped Director’s Special Gold engage both loyalists and new aspirational consumers—driving stronger visibility and momentum in the marketplace.
