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Evolving Without Losing the Legacy
McDowell’s Celebration Rum unveiled a new bottle and label, aiming to modernize its image without losing the trust and nostalgia built over decades. Boldhaus Media was tasked with creating visuals that honored its heritage while signaling a bold new chapter.
A Fresh Look That Feels Familiar
Through a refined product photoshoot, Boldhaus captured the perfect balance of legacy and renewal—showcasing the new design’s sophistication while reassuring customers it’s still the same rum they love. The result: renewed market excitement without losing brand equity.
Reintroducing McDowell’s Celebration Rum for a New Generation
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