Freshness
Framed
My Chicken and More, a subsidiary of Shakthi Healthy Fresh Meats Pvt Ltd, is founded on ethical sourcing, complete transparency, and an uncompromising commitment to freshness and quality. Their diverse product range spans antibiotic-free chicken, sustainably sourced seafood, farm-fresh eggs, and premium mutton—each reflecting the brand’s dedication to authenticity.
We were engaged to craft raw-styled, visually rich photography that captured the natural freshness of these products. These high-quality visuals became the core of their marketing—amplifying presence across social media, online campaigns, and offline advertising—ultimately reinforcing brand trust, building recognition, and helping My Chicken and More stand apart in a competitive market.
Result & Growth
Through this visual strategy, My Chicken and More saw a marked increase in consumer trust and product demand, which directly contributed to opening multiple new outlets in Bangalore. The photographs not only elevated the brand’s perception of quality but also became their signature tool for storytelling, helping them stand out in competing meat and seafood retail segments. Engagement on social platforms rose significantly, footfall in outlets improved, and the brand solidified its reputation as a go-to destination for fresh, quality meats, earning loyal customers who recognize and value their transparency and standards.